How to Increase Shopify AOV in 2025

Running a Shopify store means constantly seeking ways to grow revenue. While driving more traffic is a common goal, often the biggest opportunity lies with the customers you already have. By focusing on your Average Order Value (AOV)—the average amount a customer spends per transaction—you can significantly boost your bottom line without spending more on marketing. In this guide, we'll explore proven strategies and common pitfalls to help you increase your Shopify AOV in 2025 and beyond. We’ll also show how a powerful tool like EcomStar can streamline this process for you.

Why Increasing Shopify Average Order Value Matters for Your Store

Your AOV is a powerful metric that directly impacts your profitability. A higher AOV means you can generate more revenue from the same number of customers, which in turn improves your marketing ROI and allows for a more sustainable growth model. It’s often a more efficient and cost-effective approach than continuously trying to acquire new customers. When you successfully increase your Shopify AOV, you are maximizing the value of every single visitor to your store.

Common Mistakes to Avoid

Before diving into strategies, it's crucial to know what not to do. Many store owners make simple errors that hinder their AOV-boosting efforts.

• Irrelevant Offers: Pushing products that have no logical connection to the customer's cart will only lead to a poor user experience and low conversion rates.

• Bad Timing: Presenting an upsell too early in the customer journey or in a confusing way can disrupt the shopping experience and annoy the shopper.

• Ignoring Data: Failing to analyze your sales data to identify which products are most often purchased together is a missed opportunity for creating effective upsell and cross-sell funnels.

• Forgetting Post-Purchase: Most merchants focus solely on the pre-purchase phase and completely neglect the high-impact opportunity of one-click, post-purchase offers.

Proven Strategies to Boost Your Shopify AOV

Implement Smart Upsells and Cross-sells

The foundation of a strong AOV strategy is offering relevant, timely product recommendations.

• Upselling involves offering a premium or upgraded version of a product the customer is considering. For example, suggesting a "pro" version of a tool or a larger size of a cosmetic.

• Cross-selling is about suggesting complementary products that enhance the main item. If a customer is buying a camera, a cross-sell could be a memory card or a lens kit.

The key is to make these recommendations feel helpful, not pushy.

Create Product Bundles and Kits

Bundling products together at a slight discount encourages customers to buy multiple items at once. This works exceptionally well for complementary products. For example, a store selling skincare products could create a "Morning Routine Kit" with a cleanser, moisturizer, and serum. Not only does this boost your AOV, but it also provides a clear value proposition for the customer.

Offer Tiered Free Shipping

Customers love free shipping, and you can leverage this to increase your Shopify AOV. Set a free shipping threshold that is slightly higher than your current AOV. For instance, if your average order is $70, set the free shipping threshold at $80. This gives customers a clear incentive to add another item to their cart to qualify, often pushing them to spend more.

Leverage Post-Purchase Funnels

Once a customer has completed their purchase and entered their payment information, they are highly likely to accept an additional offer. A one-click, post-purchase upsell is a low-friction way to add a last-minute, high-margin item to their order without interrupting the checkout process. These offers are extremely effective and can significantly contribute to your AOV.

How EcomStar Helps

Implementing these strategies manually can be complex and time-consuming. This is where EcomStar comes in. Our app is specifically designed to help you increase your Shopify AOV with a suite of powerful, easy-to-use tools. From creating intuitive pre- and post-purchase funnels to generating smart product recommendations based on AI, EcomStar automates the process and provides clear analytics. Our one-click post-purchase offer feature, in particular, is a game-changer for merchants looking to boost their bottom line.

Final Thoughts

Focusing on AOV is one of the most effective and sustainable ways to grow your Shopify store. By implementing smart strategies like upsells, cross-sells, bundles, and post-purchase funnels, you can turn a single purchase into a multi-item transaction. This not only boosts your revenue but also enhances the overall shopping experience for your customers.

Ready to start boosting your revenue today? Take a look at our EcomStar FAQ to learn more about how we can help your store thrive.